Cadbury launches Creme Egg beer by Goose Island brewery
Cadbury has partnered with Goose Island brewery UK, for a new Creme Egg beer.
The beer was launched to mark the fiftieth anniversary of the popular chocolate, the limited edition “Golden Goo-Beer-Lee Creme Stout” was launched 3rd March but sold out within the hour.
However, the Goose Island website where the beer is available exclusively offers hope for those who have missed out, the company said: “Out of stock for now! Join the Goose Island mailing list and we’ll let you know when new stock will be available.”
Goose Island’s master brewer, Andrew Walton, said the beer has been brewed using cacao nibs and vanilla beans, which enhance the chocolate notes in the pint.
His words: “With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer! We wanted to make sure that for whoever tried this beer, it would be unique and delicious. The tasty flavours of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable.”
“The flavor of the stout is already quite complementary to the Creme Egg but I wanted to make sure when you crack open the beer you knew immediately what the inspiration was and really big up the chocolate and creaminess of the beer, while keeping it super drinkable.”
Speaking on the launch, the Creme Egg brand manager, Raphael Capitani added: “We have always celebrated the unique and wonderful ways of enjoying a Cadbury Creme Egg and with this launch we are taking EATertainment to a whole new level. We can’t wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg!”
Given Cadbury sells more than 200 million Creme Eggs annually in the UK – despite them only being available from Boxing Day through to Easter it was perhaps inevitable that the brew would go so quickly. However, given the inherent PR-stunt feeling of the release, a second drop seems more than likely.
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