Global brewing giant AB InBev is celebrating a significant resurgence in its Bud Light brand as CEO Michel Doukeris unveils impressive statistics that indicate a brand on the rise.

Bud Light, one of AB InBev’s flagship brands, has seen a resurgence that points towards a bright future, according to the company’s CEO, Michel Doukeris. In a recent report, Doukeris shared insights into the positive direction the brand is heading.

”Considering the steady improvement and what we found on our latest research, that over 40% of lapsed Bud Light buyers declared that they are now ready to come back [and are] open to drink Bud Light again, this gives us some certainty that we are moving in the right direction,” said Doukeris.

This news comes as a breath of fresh air for Bud Light, as AB InBev faced a 17.1% decline in volumes on an organic basis and a 12.7% decline in third-quarter revenue, which dropped to $3.86 billion. The steady improvement in Bud Light’s performance is seen as a beacon of hope in these challenging times.

In another exciting development for Bud Light, the brand has entered into a multiyear marketing partnership with the UFC (Ultimate Fighting Championship), the world’s premier mixed martial arts organization. This partnership solidifies Bud Light’s position as the official beer partner of the UFC, a move that’s sure to further elevate the brand’s profile in the coming years.

Bud Light’s resurgence and this strategic partnership with the UFC indicate a promising trajectory for the brand. AB InBev is optimistic that Bud Light’s comeback story will continue to unfold, and this new alliance with the UFC is bound to be a winning combination for both parties.