Brand Insider set to hold its virtual & in-person brand summit
By Abimbola Mohammed
Brand Insider is to hold its virtual content & live networking summit from 29th August to September 1st 2021, while the in-person event will take place at Hyatt Lake Tahoe resort, Nevada, United States.
The summit with the theme, “Clicks to Bricks Personalisation: Understanding ‘This’ Customer” is aimed at helping businesses to extend the personalised marketing model from email subject line into the store visit.
According to mail sent by the Brand Insider team, the summit will cover Media buying in the omnichannel customer journey, personalisation across channels, Building the better martech stack, leveraging loyalty programs and the personalised retail experience.
The mail continued: “Experience brings digital expectations into B&M; it won’t be enough for retail marketers to understand ‘the customer’. It is time to understand this customer the one right in front of you this second – the one with her own history of dealing with your brand on and off and with her own needs and preferred touch-points.”
“As retailers plan their 4th quarter marketing strategies, our team gathers some of the best minds in the business to show their work and chart the next generation of personalisation.”
All Retail marketers are welcome to join us live or virtually and can secure their pass online.
This event will be a special opportunity for Retail brand leaders to interact and discuss a path forward during these times. It’s an event you will not want to miss. Lock in your pass today!
The featured speakers at the summit are: Lisa Erickson, Sr. Director Customer Relationship Management, Loyalty and Creative Production Services, Tariq Hassan Petco CMO, Rich Lesperance, Chief Marketing Officer, Michelle Metzger, Senior Manager of strategy & loyalty, Dan Williams, CRO @easyquestion, Jesse Miller, CMO Goodlife Clothing, Steve Smith VP, Editorial Director Media Post among others. The speakers will also be joined by brand marketers and agencies.
According to the organisers, the event is a special opportunity for retail brands leaders to interact and discuss a path forward during these times.
RECOMMENDED ARTICLES
Comment
No comments found.