Author: Zion Rufus

Smirnoff reinforces its commitment to delivering unrivaled experiences

In the celebration of ‘Detty’ December 2023, Smirnoff took the center stage at...

Influencer marketing to hit US$4.8 million, Obia advocates tailored strategies for sustained effectiveness

By Zion Rufus The creator economy is projected to reach half a trillion dollars...

Lotus Bank, others support Unilag Vice Chancellor’s Inter-Faculties Games

The University of Lagos yearly inter-faculties games, popularly known as the Vice...

Andisa Ntsubane joins Cannes Lions 2024 Jury as Creative B2B Lions President

By Zion Rufus  The Cannes Lions International Festival of Creativity has revealed...

The new Showmax is revolutionising streaming for Africa

Head of Marketing, Showmax, Arinola Shobande; Executive Head, Content and West Africa...

Unilever Nigeria PLC announces new directors following resignation of Jaime Aguilera

By Zion Rufus  Unilever Nigeria PLC undergoes a strategic shift in its leadership...

Linear TV faces gradual decline, revealing age dynamics in consumer viewing habits

By Zion Rufus  The gradual decline in linear TV (broadcast and cable) consumption,...

Attention measurement faces crossroads in 2024, new insights reveal challenges

By Zion Rufus  Initially predicted as a pivotal year for attention metrics, surpassing...

Cannes Lions announces 2024 Jury Presidents

By Anietie Udoh The Cannes Lions International Festival of Creativity has announced...

Elev8Media breaks new ground in outdoor advertising with AI-driven billboard characters

By Zion Rufus  Elev8Media, a powerhouse in Nigeria's advertising industry, continues...