Author: Ralph Tathagata

How to give your marketing full-funnel power

Lead generation has eclipsed the importance of brand building in B2B. It’s time...

Glo introduces Repackaged Caller Ring Back Tunes

Globacom has launched its newly repackaged Glo Caller Ring Back Tunes to excite its...

Make APCON sole regulator for the IMC industry – Lolu Akinwunmi

Former Chairman of Advertising Practitioner Council of Nigeria, APCON, Lolu Akinwunmi,...

Innocent Osikheme Oboh – a well-rounded marketing communication consultant

Innocent Osikheme Oboh, a.k.a Inspektor is the President and CEO of DIJO Group. He...

Meet Marketing Edge Awards Juror

Juror – Mrs. Olubunmi Oke is the Chief Executive Officer/Lead Consultant of Ladybird...

NCC convenes Telecom Leadership Summit

The Nigerian Communications Commission, NCC, is set to hold the maiden edition of...

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

AAAN rebrands, announces plans to start Advertising Academy

In a bid to reposition the association and open it up for better business exploits,...

APCON reconstitutes key officials, raises personnel

The Advertising Practitioners Council of Nigeria, APCON, has redeployed key officials...

OMD, Publicis, Carat set to battle for Disney’s $1+ Billion global media business

Foreign News -- Disney will soon begin a closed review of its entire global media...