Author: Ralph Tathagata

Meet Marketing Edge Awards Panelist

Folake Ani-Mumuney, seasoned marketer and communicator, is Global Head, Marketing...

YouTube week commences in Lagos

YouTube Nigeria has kicked off a whole week of activities, content premieres and...

Are brands measuring the impact of creativity?

An exclusive study by Marketing Week finds that while almost two-thirds of marketers...

We will support the movie industry to project everything good about Nigeria – Ecobank MD

The Managing Director, Ecobank Nigeria, Patrick Akinwuntan said the bank was set...

PR lacks personal touch in the digital age –Experts

Experts in Nigeria’s Integrated Marketing Communications industry have decried...

Airtel Africa eyes £3.6bn valuation in London IPO

Airtel Africa is targeting a valuation of up to £3.6bn as it pushes ahead with a...

Huawei braces for phone sales drop of up to 60 million overseas

Huawei Technologies Co. is preparing for a drop in international smartphone shipments...

Unilever gets marketers to take DNA tests to challenge stereotypes beyond gender

The FMCG giant is broadening out its Unstereotype initiative to include ethnicity...

Creative awards remind brands of the need to take risks

While advertising awards have little commercial value to clients, they at least remind...

Former NIMN President decries poor output of marketers in Nigeria

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...