Author: Ralph Tathagata

Coca-Cola Beverages Africa set to acquire stakes in Kenya’s Coca-Cola franchises

Coca-Cola Beverages Africa (CCBA) is set to acquire stakes in two of Kenya’s Coca-Cola...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...

Bristow Helicopters Nigeria invests N100m to train 20 graduates in NCAT

In its commitment to the development of local Nigeria capacity and content, Bristow...

Festival of Marketing unveils this year’s line-up

Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing...

StarTimes Nigerian investment rises to $220million, adds 4million subscribers

Chinese media company, StarTimes, says it has invested $220m in Nigeria since it...

First Bank hits 27,000 banking agents to drive financial inclusion

First Bank of Nigeria has disclosed that it now has over 27,000 agents on its Firstmonie...

2019 World Environment Day: NBC restates commitment to pollution-free environment

Leading soft drinks and beverage manufacturing company, Nigerian Bottling Company...

Vodacom restructures African business, divests operations in Nigeria, 4 others

South African mobile phone operator, Vodacom Group Ltd., has announced its plan to...

Experiential OOH: Effective disruption in the age of distraction

Each year, our industry descends on the Croisette to celebrate the best accomplishments of...

Consumer insight is a critical success factor for brands – Kalu

Brand and marketing expert, Ikechukwu Kalu has said that consumer insight and sufficient...