Author: Ralph Tathagata

Top 5 ways to market your event on a shoestring

When it comes to pulling off a successful event, it goes without saying that you...

Pepsi plans to test out selling water in cans

PepsiCo Inc., facing an industrywide backlash against plastic, will experiment with...

Sports Marketing: How Man City is building an ecosystem around ‘under-served’ women’s football

Manchester City already sees women’s football as a “strategic investment” ripe...

Hygeia Summit to address suicide incidents in Nigeria

Following the rising incidents of mental health issues in Nigeria and across the...

Male infertility increasingly alarming in Nigeria, says Nordica

Nordica Fertility Centre has raised alarm over the increasingly prevalent rate of...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...

Coca-Cola Beverages Africa set to acquire stakes in Kenya’s Coca-Cola franchises

Coca-Cola Beverages Africa (CCBA) is set to acquire stakes in two of Kenya’s Coca-Cola...

7 models for greater marketing effectiveness

Marketing suffers from a lack of consensus about what’s likely to work and many...

Bristow Helicopters Nigeria invests N100m to train 20 graduates in NCAT

In its commitment to the development of local Nigeria capacity and content, Bristow...

Festival of Marketing unveils this year’s line-up

Marketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing...