Author: Ralph Tathagata

Why brands should not expect to grow market share in just one year

Brands can drive growth momentum by being ‘meaningfully different’, but very...

Tony Agenmonmen honoured at Marketing Edge Awards

L - R Emmanuel Ajufo, President of OAAN, Tony Agenmonmen, fnimn, President and Chairman...

Promasidor launches new promo to drive engagement with youth market

Promasidor Nigeria Limited has partnered with Supa Strikas to reward consumers in...

Marketing Edge Summit: Avenue to learn and be grounded in IMC industry – Experts

Experts in the Integrated Marketing Communications industry have unanimously applauded...

Top 5 ways to market your event on a shoestring

When it comes to pulling off a successful event, it goes without saying that you...

Pepsi plans to test out selling water in cans

PepsiCo Inc., facing an industrywide backlash against plastic, will experiment with...

Sports Marketing: How Man City is building an ecosystem around ‘under-served’ women’s football

Manchester City already sees women’s football as a “strategic investment” ripe...

Hygeia Summit to address suicide incidents in Nigeria

Following the rising incidents of mental health issues in Nigeria and across the...

Male infertility increasingly alarming in Nigeria, says Nordica

Nordica Fertility Centre has raised alarm over the increasingly prevalent rate of...

Sub-Saharan Africa’s advertising spend, currently only 0. 47% of global investments

Africa is the continent with the youngest and fastest growing population in the world,...