Author: Ralph Tathagata

Is your brand telling a compelling story?

Data-driven storytelling has radically altered how stories are told in the 21st century....

Brands and tech giants come together to launch first digital safety alliance

Launched at 2019’s Cannes Lions festival, the Global Alliance for Responsible Media...

CMO to CEO: ‘The numbers will only rise if marketers become more commercial’

Marketers struggle to progress to CEO because they focus too much on marketing rather...

Unilever CEO: ‘woke-washing’ is polluting brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on...

Marketing gave me the opportunity to satisfy my natural instinct, says former NIMN President

The former President, National Institute of Marketing of Nigeria, NIMN, Omoba Yemisi...

Airtel Nigeria files application for listing on NSE

Airtel Nigeria has officially filed an application with the Securities and Exchange...

Meet Marketing Edge Summit/Awards Panelist

Funke Nwankwo is a seasoned professional with about 25 years’ experience in Marketing...

Publicis Groupe UK appoints Accenture’s Chris McCafferty as CEO of MSL London

Publicis Groupe UK has appointed Chris McCafferty as CEO of MSL London. McCafferty...

APCON tasked on pitch fee

Practitioners under the aegis of the Media Independent Practitioners Association...

Standard Bank taps M&C Saatchi Abel and Ogilvy SA to drive market leadership in Africa

After ending a relationship spanning 26 years with TBWA\Hunt Lascaris, Standard Bank...