Author: Ralph Tathagata

Former APCON Chairman clocks 80

One of the founding fathers of advertising practice in Nigeria and former Chairman...

Down-to-earth Marketing announces ideation training programme

Down-to-earth Marketing, a training firm for marketing professionals, has announced...

6 ways to earn consumer trust in untrusting era

Trust has always been an important part of brand-consumer relationships; without...

Internet advertising set to account for more than 50% of global adspend by 2021

Internet advertising is set to exceed half of global adspend by 2021, although as...

George Thorpe to set new BTL agenda at EXMAN business seminar

Managing Consultant - Market Space Nigeria, George Thorpe, has been named as one...

EXP launch study to enhance millennial-focused marketing

Leading pan-African experiential events firm, Exp Agency has partnered with pan-African...

NAHCo appoints Herbert Odika as COO

The Nigerian Aviation Handling Company Plc (NAHCo aviance) has appointed Herbert...

SIFAX Group appoints Executive Director, Group CSO

SIFAX Group has announced the appointment of Captain Ibraheem Olugbade and Edward...

Coscharis Group partners Renault on new assembly plant

Foremost Nigerian automotive industry firm, Coscharis Group, has disclosed it has...

Global Ad Trends report reveals slowdown in social ad growth

Warc's Global Ad Trends report has found that advertising revenues among key social...