Author: Ralph Tathagata

Reviving a legend: Brand Osadebe gets a new lease of life

One thing is certain in the world of mortals and that is death. Every mortal shall...

Ripples over Nigeria’s milk import ban

Amidst the controversy generated by Federal Government’s proposed forex restriction...

Raymond Murphy, Mouka Foam MD bags NIMN Fellowship

The Chief Executive Officer and Managing Director of Mouka Limited, maker of Mouka...

Vivo set for Africa, Middle East expansion

An original equipment manufacturer (OEM), Vivo, said it plans to expand into the...

MTN paid N1.7trn in taxes, levies, others

MTN Nigeria Communications Plc said it has paid not less than N1.7 trillion to the...

Low capital base of Nigeria Insurers may cost them more business, 72% of Dangote Oil Refining company at stake

Nigerian insurance firms may lose 72 per cent of the insurance business in the Dangote...

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

Shell exhibition booth debuts at the 2019 Annual Conference of SPE in Lagos

Photo caption: L-R: Managing Director, Shell Nigeria Exploration and Production...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...