Author: Ralph Tathagata

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...

APCON denounces indecent and offensive mobile advertisement

The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust,...

UBA rewards 20 customers with N30million each in its ‘Wise Savers’ promo

As part of efforts to appreciate its customers and encourage a savings culture in...

The missing link between marketers and Gen Z

Fractured skull fragments hewn from a rock on the Mani peninsula in the Greek Peloponnese...

CBN advised to suspend forex restriction on milk importation

The Central Bank of Nigeria (CBN) has been advised by the Nigeria Employers’ Consultative...

Mixed reactions trail PR contribution to Nigeria’s GDP

 There have been mixed reactions over the ability or inability of Public Relations...

Why Uber fired 400 marketers

News of Uber’s summertime sackings broke recently. An internal memo sent by chief...

Major shifts on the horizon in Nigeria’s consumer landscape

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of...