Author: Ralph Tathagata

Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group

InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business,...

African Vogue is hiring General Manager, Digital Marketing Manager in Lagos

African Vogue Nigeria Limited (AVNL) is currently seeking a General Manager and...

How to move past vanity metrics and measure what matters

Marketing teams everywhere feel the pressure to show that they are contributing to...

Former AAAN president advocates resuscitation of HASG 

A former president of the Association of Advertising Agencies of Nigeria (AAAN),...

Interswitch unveils Verve Global Card to deepen cross-boarder capabilities

Verve, one of the leading payment technology and card brands in Africa, in partnership...

Forex restriction on milk: Experts downgrade Nestle Nigeria

Analysts at WSTC Financial Service limited, formerly Wall Street Trust Company has...

Vodafone appoints new creative agency

Vodafone Group has picked Anomaly as its strategic and creative agency partner for...

DStv appoints Playmakers as its lead sponsorship and activations agency

DStv has appointed Playmakers as its lead sponsorship and activations agency after...

NIPR partners Global Alliance, CIPR on industry standards

The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) has disclosed...

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach...