Author: Ralph Tathagata

The billionaire’s bible: It’s not everyone’s goal to be a billionaire

It is not everyone’s goal to become a billionaire, and it’s fine. We all have...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances of scandals...

NCC fines Airtel, 9mobile N136m for violating industry regulations

Two major network operators in the country, Airtel and 9mobile, have been slammed...

AB InBev set to launch new reality TV show, “The People’s Hero”

International Breweries Plc (“IB Plc”), the Nigerian unit of global brewer Anheuser-Busch...

SO&U boss tasks marketers on business ethics

The Group Managing Director/CEO of SO&U Limited,  Sir Udeme Ufot has advised...

MTN granted “super agent” license

MTN Nigeria, the country’s largest telecoms operator, has been granted a “super...

Coca-Cola revamps football spot for new Premier League season

As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged...

Diageo to invest $219 million in renewable energy in Nigeria, six other markets

Diageo, the owner of Guinness Nigeria, has declared that it would inject $219 million...

TCC canvasses for innovation at inaugural Experiential Design Summit

Leading Experiential Design firm, The Creative Counsel (TCC) Nigeria, part of The...

Reviving a legend: Brand Osadebe gets a new lease of life

One thing is certain in the world of mortals and that is death. Every mortal shall...