Author: Ralph Tathagata

Outdoor practitioners in Nigeria initiate audience-based research for West Africa

Outdoor advertising practitioners in Nigeria are currently working out a collaborative...

Nigerian Breweries, Nigerian Olympic Committee partner for Tokyo 2020

Pioneer brewing company, Nigerian Breweries Plc and the Nigeria Olympic Committee...

PR and marketing: Worlds that merge to unite

Today, the worlds of PR, marketing and advertising are connected in more than one...

Paga hits N1.5tn transaction value

Paga, Nigeria’s mobile payment company has announced that it has crossed N1.5 trillion...

Pitching in a world that sets you up for failure

The pitching process: a delicate dance between client and agency. It has its steps,...

IMC operatives shouldn’t entirely jettison ‘120 days’ credit policy, says Audience & Brands boss

Business operators in Nigeria’s Integrated Marketing Communications (IMC) sector...

Stanbic IBTC appoints Mediacraft Associates as new PR agency, retains Playhouse Communications as Digital Agency

Stanbic IBTC Holdings Plc, a member of Standard Bank Group and Nigeria’s leading...

Nigerian Breweries leads as marketing spend in brewery sector hit 3 year high of 60billion

About sixty billion naira was spent on marketing and promotional activities among...

APCON trains corporate communications practitioners on identity design and management

The Advertising Practitioners Council of Nigeria (APCON) will host a two day training...

Jumia’s second-quarter losses widen by 60%, grapples with dubious sales

Jumia Technologies’ losses have widened to about 60% as the company struggles with...