Author: Ralph Tathagata

Why brands are becoming publishers

You don’t have to look far to see that direct-to-consumer companies are dining...

German fragrances brand makes new Nigerian investment

German-based Symrise, a global manufacturer of flavourings, fragrances, cosmetic...

Primedia Outdoor seals partnership deal with Fourways Mall

One of Africa’s leading outdoor advertising agencies, Primedia Outdoor has been...

UAC concludes plans to recapitalise, restructure UPDC

The Board of Directors of UAC of Nigeria Plc (UAC) and UACN Property Development...

Betacar introduces e-commerce automotive platform

Betacar, a new integrated e-commerce automotive platform has been launched in Lagos. The...

Nigeria’s GDP drops to 1.94% in Q2 as economy contracts

The second quarter of 2019 has seen Nigeria’s Gross Domestic Product (GDP) growth...

De-emphasise on multinationals, focus on local companies, says Medebem

Business operators across Nigeria’s Integrated Marketing Communications industry...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

Cadbury Bournvita trains 50 children at tech bootcamp

Cadbury Bournvita, in collaboration with Edusko Africa and Techeduhub, organised...

Daar Communications grows revenue from N3.71bn in 2017 to N4.63bn in the 2018 financial period

Daar Communications Plc has grown its revenue from N3.71billion 2017 to N4.63billion...