Author: Ralph Tathagata

BSG partners FRSC on “Kick Against Drink and Drive” campaign

As part of its responsibility and contribution to adding value and to also ensure...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment for...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers...

SBC introduces Lipton Ice Tea on BBN

Seven-Up Bottling Company (SBC) recently launched Lipton Ice Tea on Big Brother Naija...

AAAN president scores agencies low on billings, says digital sector is fastest in growth

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odibgo,...

StarTimes launches Tozali TV in Nigeria

StarTimes, one of Nigeria's leading pay TV providers, has introduced a new channel...

Lori, Kenyan e-Logistics brand set to enter Nigerian market

In its quest for pan African expansion, Lori, a Kenyan e-Logistics company has concluded...

Alexander Goma takes over as CEO Grand Cereals, quits PZ

Alexander Goma, former Managing Director of PZ Cussons Consumer SBU and Executive...

MediaReach OMD wins FrieslandCampina Wamco media account 

MediaReach OMD Ghana has won the multi-billion dollar FrieslandCampina Wamco media...

E-payment transactions reach N203.35trillion between January and June

Central Bank of Nigeria (CBN) half-year e-payment figures  have shown that Electronic...