Author: Ralph Tathagata

GSK elevates Mark Pfister

Leading multinational pharmaceutical company, GSK, has elevated Mark Pfister to the...

Global Martech market hits $121.5bn

The global marketing technology market is now valued at an estimated $121.5 billion,...

C&I Leasing set to launch online recruitment portal to lower unemployment

C&I Leasing Plc (C&I Leasing), foremost leasing and ancillary services conglomerate,...

Mobile gaming is your blue ocean of creativity

When advertisers hear the word programmatic, the first thing they think of is data,...

Cars45 introduces entrepreneur programme to tackle unemployment

Nigeria's leading automotive trading platform, Cars45 has launched an innovative...

Airtel donates modern ICT Centre to Ijebu community

Airtel Nigeria, one of the leading telecom brands, has restated its promise to touch...

UBA rewards 20 customers with N1.5million each in Wise Savers Promo

United Bank for Africa (UBA) has rewarded 20 customers of the bank with N1.5million....

Consolidation may not work out well in Nigeria’s IMC sector, says Osunsoko

An Integrated Marketing Communications Industry practitioner (IMC), Sam Osunsoko,...

We aim to tackle the digital challenge through capacity building, says Odigbo

President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...

3 things every marketing agency needs before going global

Though marketing and advertising have absolutely evolved over the last few decades,...