Author: Ralph Tathagata

Why digital OOH delivers effectively over classic OOH

Finding evidence and return on investment solutions remains a crucial part of understanding...

Malpass emphasises the role of private sector, tasks governments on enabling environment

The private sector must play a pivotal role in development. With official development...

Leo Burnett Worldwide gathers for GPC in Chicago

Leo Burnett’s Global CCO Liz Taylor led her first Global Product Committee, setting...

FG doubles down efforts to increase tax on Coke, Pepsi, others

In an apparent revenue constraint and a move to augment same at the expense of prostrate...

Salami, former EXMAN President decries FG’s inaction over APCON Council

The immediate past President of the Experiential Marketing Association of Nigeria...

BUA Group sponsors 2020 Africa CEO Forum

BUA Group, one of Africa’s leading foods, mining and infrastructure conglomerates...

World Bank, IMF Chiefs lead talk on private sector situation

The private sector will today undergo forensic scrutiny of global investors and critical...

P+ Measurement Services introduces Nigeria’s first Broadcast Advert Analytics Report

P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...

Social media, online video set to consolidate dominance in advertising in 2020, finds Kantar

Nearly half of advertisers admit they don't currently have the right balance between...

Winners emerge at MIPCOM Diversify TV Excellence Awards

Reed MIDEM recently announced the winners for the MIPCOM Diversify TV Excellence...