Author: Ralph Tathagata

Why consultancies are snatching creative talents

The hunt for creative talents has become a global issue. As the needs exceed the...

Why Nigeria’s creative agencies fizzle out with their founders

The risks faced by creative agencies that tie founders’ and owners’ life and...

Ripples over Nigeria’s beer market leadership

In market economies, beer is included in the basket of goods the government uses...

Experts groan under the weight of Nigeria’s economy, set agenda for FG

Industry practitioners have cried out against the unfavourable operating environment...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...

Gulder Ultimate Search promises delightful comeback

Nigerian Breweries’top reality television series, Gulder Ultimate Search (GUS),...

MTN set to engage stakeholders in conversation over USSD disagreement

Following the trading of blames by banks and telcos recently over USSD access charges,...

Airtel Africa enters into global partnership with Finablr to ease payments

To enable its customers send money from over 100 countries into Airtel Money mobile...

Pernod Ricard launches Seagram’s Imperial Whisky brand in Nigeria

Pernod Ricard Nigeria has launched Seagram’s Imperial Blue Whisky, a new spirits...