Author: Ralph Tathagata

The themes that will shape Cannes Lions 2020 programme

The Cannes Lions' content team has carried out substantial research with more than...

Gage Awards set to recognise and reward icons in Nigeria’s digital space

Gage Awards, a flagship online initiative designed to annually celebrate and reward...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...

Uber goes big on fintech in Nigeria

From Mastercard data, out of $301 billion consumer transactions in Nigeria, about...

Ayeyemi tasks the banking sector on development of Nigeria’s economy

The Chief Executive Officer of Ecobank Transnational Incorporated (ETI), Ade Ayeyemi...

Xaomi unveils Redmi Note 8 pro, others in Nigeria

Following a debut in China, Xiaomi has announced four new devices in Nigeria. They...

LinkedIn unveils its first TV ad campaign on job search

LinkedIn has introduced its first UK TV advert featuring real members on the platform...

AMEC holds 6th annual Measurement Month, seeks to educate IMC practitioners on latest best-practices

The International Association for the Measurement and Evaluation of Communication...

FirstBank breaks centenary record in sports sponsorship, undertakes to go another century

Sponsorship is an element of the integrated marketing communication mix which is...

UK advertising spend hits £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...