Author: Ralph Tathagata

Creativity Week names Lampe Omoyele 2020 FCLA Dean

Lampe Omoyele, a widely respected leader and mentor in the marketing and advertising...

Andrew Enahoro is Promasidor’s new director of external relations

Andrew Enahoro has become the director of External Relations at Promasidor Nigeria...

Successful brands now spend 82% of their budgets on television and digital, finds Warc

Warc has released its Media Allocation Benchmark after using its database of effective...

How brands can create human connections through laughter

When Netflights was looking to challenge industry norms with its brand refresh, its...

MultiChoice delights consumers, offers discounts on DStv, GOtv at Lagos fair

MultiChoice Nigeria has announced it would be offering its DStv and GOtv decoders...

Hollandia Evap inspires consumers in latest brand campaign

Nigeria’s leading evaporated milk brand, Hollandia Evap Milk, has launched a new...

Coca-Cola calls for creative agency on new global campaign

Coca-Cola is in the middle of a review for a new global brand campaign. The scope...

The themes that will shape Cannes Lions 2020 programme

The Cannes Lions' content team has carried out substantial research with more than...

Gage Awards set to recognise and reward icons in Nigeria’s digital space

Gage Awards, a flagship online initiative designed to annually celebrate and reward...

Why measuring quickly poses challenges for digital marketers

Marketers deliver tremendous and often unrecognised value to their business. Yes,...