Author: Ralph Tathagata

Nestle’s answer to ad tech woes is an internal division made up of digital experts

To better negotiate with Google, Facebook, and others in the ad tech ecosystem, Nestlé...

Sokoto to host Nigerian Guild of Editors’ Conference 2019

The 2019 All Nigeria Editors’ Conference (ANEC), the annual flagship conference...

VP Osinbajo to grace National Advertising Conference

Vice President Yemi Osinbajo is among very important dignitaries expected to grace...

ADVAN elects new Executive Committee members

The Advertisers Association of Nigeria (ADVAN) has elected a new set of executive...

Lagos Digital Summit 2019 to empower businesses, individuals

Following the success of the second edition in 2018, Mustardels Media, a Lagos-based...

Why client-agency relationships matter

The other day, I was attending the briefing of a highly sought-after account. It's...

Digital advertising turns 25 – Happy Birthday

Fax machines, saving files on SyQuest disks, video cassette recorders, My Little...

Heineken secures Uefa double deal with Euro 2020 and Champions League

Heineken has doubled down on its partnership with Uefa after agreeing to extend its...

Traditional vs digital PR: the evolving role

Traditional PR v digital PR? That's the question on many marketers’ lips. Public...

Cars45’s parent company raises $400million from OLX Group

It is simply amazing. Cars45 through its parent company, Frontier Car Group, has...