Author: Ralph Tathagata

Cannes Lions announces €279,000 distribution of SDG Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

Golden Penny sponsors couple on trip to Dubai

Golden Penny, a brand on the stable of Floor Mills Nigeria (FMN) Plc has announced...

Nollywood solicits Bollywood’s technology to boost brand equity

Nigerian government has asked India to support its film industry (Nollywood) with...

Technology doesn’t elevate agency culture, people do

Exponentially competitive markets and continuously evolving environment does not...

MultiChoice Talent Factory graduate Asamoah travels to India for internship

Edmund Asamoah, a pioneer student of the MultiChoice Talent Factory (MTF) Class of...

MTN partners IWF to roll out child online protection project

In line with the “We’re good together” campaign which it rolled out in October,...

The 4th Annual Community Networks Summit seeks to connect Africa

The Internet Society and the Association for Progressive Communications (APC), in...

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism...

FirstBank reenacts 125-year culture of giving hope

The 2019 African Polo tournament which held recently at the Fifth Chukker Country...