Author: Ralph Tathagata

Shell honoured for youth development programmes

Energy giant, The Shell Petroleum Development Company of Nigeria Limited (SPDC),...

ADVAN 9th edition of ‘Marketing Excellence West Africa’ Awards beckons

All is set for the 9th edition of the Advertisers Association of Nigeria’s Awards...

Being a marketer in a post-analytics world

The demand for custom content and instant response in digital marketing is booming....

Unilever launches new Dove charitable ad campaign

Unilever deodorant brand Dove is partnering with advertising platform Good-Loop on...

Billbord App set to transform OOH in Nigeria

Bilbord App, an intelligent data warehousing tool that provides real-time representation...

Pernod Ricard appoints veteran marketer Ann Mukherjee as CEO

French beverage giant Pernod Ricard’s North American operations are now under new...

CCA to host 2020 U.S.-Africa Business Summit in Morocco

The Corporate Council on Africa (CCA) will host the next edition of the U.S -Africa...

Nivea appoints Publicis and WPP to handle its advertising

Following a pitch at holding company level, Beiersdorf is believed to have appointed...

Brands of the future are not for everyone

A hundred years ago, consumer products were a symbol of democratisation – everyday...

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...