Author: Ralph Tathagata

How Nigerian brands rode on pop culture to enhance bonding and relevance in 2019

Dynamism and the ability to spot and jump on trends are some of the hallmarks of...

How to keep your agency relevant in 2020

You don’t need me to tell you the industry is changing. As we enter a new year,...

Former PepsiCo Marketing Manager, Narvaez becomes Mars Food CMO

With focus on driving growth for brands like Uncle Ben and Dolmio, Mars Food has...

E-payment deals in 2019 half-year hits N203tr – CBN

The Central Bank of Nigeria (CBN) says that Electronic payment (e-payment) transactions...

Post-recapitalisation: Universal Insurance set to invest in marketing communications

Universal Insurance Plc has reiterated its optimism to successfully scale through...

Dangote Cement to buy back 1.7bn shares from shareholders

Dangote Cement says it has plans to buy back 10% of its issued shares. In a notice...

The most powerful marketing words your small business should be using

What are Power Words? Power words are words used by smart marketers and copywriters...

Boeing suspension fall out: CEO Dennis Muilenburg resigns

In what appears like a fall out of the recent decision by airplane manufacturer,...

Universal Insurance records impressive growth performance in 2019

Frontline insurance company, Universal Insurance Plc, has disclosed it recorded impressive...

NIPR proposes National Reputation Management Summit

The Nigerian Institute of Public Relations (NIPR) has disclosed it is partnering...