Author: Ralph Tathagata

The need to prove that marketing is business

Right now, intangible brand assets are worth $57.3tn globally. That's more than ever...

Google hits trillion-dollar market value

Google, a multinational technology company has earned a trillion-dollar market capitalisation...

AB InBev boss predicts growth prospects for Nigeria’s market in 2020

Marketing Director at ABinBev, Tolulope Adedeji, has taken a critical assessment...

Carl Cruz is the new Managing Director of Unilever Nigeria

Contrary to earlier media report, the Board of Unilever Nigeria Plc has appointed...

Cannes Lions 2020 Awards open for entries

The Cannes Lions International Festival of Creativity has announced that entries...

PR experts confident of growth in 2020

2019 may have come and gone, but 2020 would not commence without prospects from the...

ATM to launch inaugural in-destination forum Arival Dubai @ ATM

Travel, tourism and hospitality professionals from around the world will have an...

LASAA pledges support to outdoor operators, emphasises on revenue drive

The New administration at the Lagos State Signage and Advertising Agency (LASAA)...

Top 10 global consumer trends for 2020 – Euromonitor

Market research provider Euromonitor International has released its 'Top 10 Global...

MTN launches Turn It Up, set to transform Nigerians

In its commitment to remaining a leading technology company that plays a key role...