Author: Ralph Tathagata

Know your customers’ “jobs to be done”

For as long as we can remember, innovation has been a top priority—and a top frustration—for...

Google HR Head to quit amid rising tensions

Eileen Naughton, head of human resources at Google is resigning from her job as “vice...

Ugo Geri-Robert: An amazing Amazon in the research world

Ugo is an Executive Director at Kantar Nigeria with more than 20 years’ experience...

What’s next in Nigeria’s media audience measurement?

Creating groundbreaking campaigns and content in today’s complex media market starts...

Universal Insurance set to invest in marketing communications

Universal Insurance Plc has reiterated its optimism to successfully scale through...

Quickteller: The making of “Everything is Possible” thematic campaign

Quickteller, Nigeria’s leading payment services platform on the stable of Interswitch...

The secret to winning a brand safety strategy in 2020

Brand safety is not a new challenge, yet it remains top-of-mind for brands and continues...

Noah’s Ark boss canvasses unified trade body to tackle industry debts, payment challenges

The Managing Director/CEO, Noah’s Ark Communications Limited, Lanre Adisa has advocated...

NCC endorses GAGE Awards, Vice-Chairman set to grace event

The Nigerian Communications Commission (NCC) has thrown its corporate support towards...

Non composition of APCON Council, setback for the industry

For over a period running up to five years now, the Advertising Practitioners Council...