Author: Ralph Tathagata

Non composition of APCON Council, setback for the industry

For over a period running up to five years now, the Advertising Practitioners Council...

Diageo selects three agency groups, plays down on friction with agencies in global media review

Diageo, one of the world’s biggest advertisers, has shortlisted three agency groups...

First digital awards to hold in Lagos

The maiden edition of the annual GAGE Awards for the digital space in Nigeria is...

Blue Band extends to Peanut Butter, Mayonnaise and Canola in Kenyan market

In a bid to ride on the loyalty enjoyed by the original Blue Band, Upfield has extended...

NESG 2020 macroeconomic report projects 12 million jobs for Nigeria

The Nigeria Economic Summit Group (NESG) recently released its macroeconomic outlook...

Leo Burnett Chicago appoints Kaylin Goldstein as Executive Vice President, Strategy Director

Leo Burnett Chicago has announced the addition of Kaylin Goldstein to the agency’s...

Farmcrowdy acquires Best foods Farms, set to launch retail meats hub

Farmcrowdy, an innovative technology based agrobiz company has announced it has recently...

Seven principles of good PR

We all know that good PR is about more than writing press releases – it’s about...

Cadbury Bournvita Schools talent hunt competition produces winners

Winners have emerged in the 2019 maiden edition of the Cadbury Bournfactor Primary...

Creativity and the fourth industrial revolution

In his book, The Fourth Industrial Revolution, Professor Klaus Schwab, founder and...