Author: Ralph Tathagata

MTN unveils new reality show, targets Nigeria’s musical talents

To reaffirm its commitment to maintaining a consistent strategic direction for its...

Putting the customer first and delivering a consistent brand experience

The last time we checked customer is still the king and they are always right in...

Transcorp Hotels appoints Dupe Olusola as MD/CEO

The management of Transcorp Hotels has appointed Dupe Olusola as the new Managing...

Luzo Digital boss highlights critical growth elements for OOH advertising

The Executive Director/Chief Operating Officer, Luzo Digital Network and Media Limited,...

Cars45 expands business operations, targets regional African markets

Frontline automotive industry player, Cars45 Limited has embarked on a business expansion...

NIMN canvases National Assembly’s support on review of Marketing Act

The National Institute of Marketing of Nigeria (NIMN) has called out to the leadership...

How good visual designs create authentic connections

Visual design is key to setting brands apart from the competition, and to maximise...

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

Unilever restates commitment to keeping ads from targeting children under 12

In line with its commitment to refrain from advertising its food and beverage products...