Author: Ralph Tathagata

Location intelligence is key to enriching customer experiences

Providing a good customer experience in a digital age is the top priority for brands...

IMC practitioners to discuss ‘advertising and power of Nigerian story’ at industry evening

Imbued with the passion to massively accelerate growth in Nigeria's marketing communications...

Cannes Lions confirms first sessions for 2020 Festival

This year’s Cannes Lions International Festival of Creativity will feature sessions...

Partner Mobile launches EV1 into Nigerian market, partners Ntel to avail users 4G LTE

Partner Mobile, a ‘proudly Nigerian’ leading mobile phone brand, has unveiled...

Coca-Cola launches SBI in Lagos, set to tackle Maternal & Infants mortality

Residents of Lagos State have more reasons to smile this New Year with the regional...

Dubai Lynx partners Snapchat for Good 2020 competition

The Dubai Lynx International Festival of Creativity has partnered with Snapchat once...

Pepsi, Bigi imbroglio: Senate intervenes, proffers ADR solution

Following the simmering dispute between Nigeria’s two soft drinks manufacturers,...

The next decade of digital marketing

The digital marketing landscape looked very different 10 years ago. Instagram didn't...

Marketing Edge announces Jurors, Panelists for Excellence Awards 2020

In line with its tradition of expanding the frontiers of marketing knowledge, MARKETING...

Pitcher Awards announces 2020 Jury members

The Pitcher Awards, described as the new Pan-African benchmark for creative excellence,...