Author: Ralph Tathagata

Covid-19 fallout: How brands should respond to declining sales

It is now a sad reality that the disruption which the Coronavirus is creating is...

How to market your company during the lockdown

The outbreak of Covid-19 has disturbed the way in which companies do business, with...

Kantar global research advises brands on how to stay connected in a pandemic world

Kantar, the world’s leading data, insights and consulting company has released...

Unilever commits €100m worth of brands to curtail Coronavirus, offers €500m cash flow to suppliers

Consumer goods giant Unilever has committed €100m to curtail the spread of coronavirus...

COVID-19 pandemic: OOH operators lament losses, back govts’ Stay-at-Home directives

Business operators in Nigeria’s Out-of-Home advertising sector have continued to...

FirstBank tackles education challenges occasioned by Covid-19 pandemic

The CEO of FirstBank Dr. Adesola Adeduntan has announced that the bank in partnership...

LIA cancels 2020 awards due to Covid-19 pandemic, will resume in 2021

Following the current global health Covid-19 pandemic, organisers of the London International...

COVID-19: House of Reps passes Economic Stimulus Bill

As Nigerian economy groans under the impact of the COVID-19 pandemic, the House of...

Diageo Global CMO retires after 20 years

Diageo’s long-serving chief marketing officer, Syl Saller, is to retire after two...

Marketing Edge advises Nigerians on COVID-19

As part of its Corporate Social Responsibility services (CSR) initiative, MARKETING...