Author: Ralph Tathagata

How marketers can manage Covid-19 crisis and plan for the future

The Covid-19 crisis is unprecedented. As companies try to get their arms around the...

Covid-19 lockdowns to hurt Coca-Cola’s Q2 sales

Coca-Cola says its expected second quarter results will take a hit as restaurants,...

Global creatives answer UN’s call with Global Creative Review platform

A group of creatives around the world, from agencies, including FCB, Happiness and...

To advertise or not to advertise: P&G records 5% sales increase amid Covid-19 demand

Procter & Gamble recently reported an organic sales increase of 5% year-on-year...

Unilever Nigeria declares N13.3billion PAT in  Q1 2020 results

Unilever Nigeria, the nation’s manufacturer and marketer of home and personal care...

Cannes Lions introduces Lions Live to support the creative community

Cannes Lions has introduced Lions Live, a digital education, inspiration and networking...

FirstBank unveils waivers on repayment, promotes e-learning for Nigerians

Nigeria’s leading financial inclusion services provider, FirstBank, has unveiled...

5 Things you should know about MTV Shuga’s new mini-series

We’ve got great news, people! The MTV Staying Alive Foundation just announced a...

Brands’ anxiety over post Covid-19 market

To many, the ongoing Covid-19 pandemic still seems like a long nightmare; whereas...

Brands & Marketing communication experts disagree on stoppage of brands advertising campaigns

Confusion, fear and apprehensions continued to dominate the Nigerian brand management...