Author: Ralph Tathagata

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...

Coca-Cola Foundation supports IFRC to combat Covid-19 in Nigeria

The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, has provided...

FirstBank stays ahead of Covid-19, keeps faith with customers

Amid shuttering of social activities especially commercial services, through various...

FrieslandCampina WAMCO supports 100,000 families in fight against Covid-19

FrieslandCampina WAMCO Nigeria PLC has announced its decision to support over 100,000...

International ad expert optimistic on Nigeria’s advertising sector post-Covid-19

Ronan Redmond, an international advertising leader and expert who specialises in...

Nigeria advertising sector: Path to growth

The advertising industry in Nigeria must use this unique period of buffeting from...

Nigerians are worried over impact of Covid-19 on the economy than falling sick, says Kantar

There are high and growing levels of concern about Covid-19, and the associated impact...

Covid-19: FirstBank’s FirstMonie leads the pace in Agent Banking

In this COVID-19 era where movement is restricted in some major parts of the world...

MTN Nigeria relieves customers’ challenges with new offering amid Covid-19 crisis

It’s business unusual the world over and to help ease the challenges with staying...

Covid-19-related ads lead to ‘significant long-term gains’ for brands

Brands are creating "significant long-term gains" as a result of Covid-19-related...