Author: Ralph Tathagata

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

Coca-Cola ends its ad break after seven weeks

After seven weeks that Coca-Cola had paused most paid advertising during the pandemic,...

Davido, Patoranking, Ini Edo, others partner for Infinix Note 7 live YouTube launch

Glamour, class and sophistication were on display on Thursday May 14 as Infinix Mobility...

Marketing Edge Live Instagram hosts experiential wizkid Otis Ojeikhoa of Brands Optimal

In line with its commitment to leading the new marketing and brand digital revolution...

What does it take to build a world-class operation in a rapidly declining market?

“Be nice to nerds, chances are you will end up working for one.” This is one...

MTN Group to cut down on 2020 spending due to Covid-19 pandemic

South Africa’s MTN Group Ltd, the South African parent company of MTN Nigeria,...

How the great Covid-19 reset can help firms build a sustainable future

Much has been said about the opportunities to reset that COVID-19 affords us. We...

Communication in the “new normal”

Humanity has come a long way from the early days of communication, when a messenger...

Nigerian Breweries staff donate materials to Nigerians, pledges to win fight against Covid-19

In continuation of its support for the fight against the Covid-19 pandemic and to...