Author: Ralph Tathagata

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work with...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your campaigns...

Coca-Cola celebrates 134 years of brand existence, committed to making a difference

Coca-Cola Company, an Atlanta U.S based beverage giant has celebrated 134 years of...

Over 9.5million Nigerians use FirstBank’s *894# USSD banking service

Nigeria’s leading financial inclusion services provider, First Bank of Nigeria...

Rivers set for coronavirus testing with Shell-donated PCR machines, ventilators

Rivers State is set to start testing for COVID-19 in Port Harcourt, Rivers State...

Why customer communication is vital amidst Covid-19 crisis

In the midst of a global pandemic, it can be all too easy for businesses to lose...

Budweiser to relocate resources to e-commerce as Covid-19 hits offline demand

Budweiser APAC, the Asia-Pacific arm of beer giant AB InBev plans to invest more...

Promasidor’s $5m investment on Ikun Dairy Farm major boost for Ekiti economy, says Fayemi

The Governor of Ekiti State, Dr. Kayode Fayemi, has described the $5 million investment...

Marketing Edge on Instagram to feature Dr. Felix King of Oracle Experience

In line with its commitment to leading the new marketing and brand digital revolution...

Google removed 2.7 billion bad ads in 2019, continues with “tens of millions” of Covid-19 related ads

Last year, Google says it took down 2.7 billion so-called bad ads for violating the...