Author: Ralph Tathagata

FG moves to save broadcast industry amid huge advertising debts

In line with the Nigerian government’s efforts to save the broadcast industry from...

The leverageable factors of BIG Tech

By Ndubuisi Ekekwe “When Google bought YouTube, they could compete against the...

Should your brand self-isolate during a pandemic?

At this uncertain time when businesses are cost-cutting and marketers are being tasked...

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Following the unforeseen occasion that stood over the previous segment, Steve Babaeko,...

Global advertising market to reach US$ 769.9bn by 2024, says report

Advertising plays a vital role in communicating the value proposition of an organisation’s...

Mazi’no Appeal is TVC’s new host of Wake Up Nigeria show

Being an On Air Personality (OAP) is one of the exciting professional pursuits, but...

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard...

FirstBank’s 2020 Fintech Summit to focus on reinventing banking technology in Nigeria

First Bank of Nigeria Limited, Nigeria’s leading financial inclusion services provider,...

P&G reports annual profit of $13bn, ascribes gains to Covid-19 cleaning products demands

Procter & Gamble (P&G), the global multi-brand conglomerate, has reported...

MTN Nigeria records 1.7million data subscription, maintains market dominance

MTN, Nigeria’s largest mobile telecommunication company, has added 1.74 million...