Author: Ralph Tathagata

Orange introduces cross-border network to cover 8 African countries

Orange, one of the leading telecom companies with presence in 8 African countries,...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

Augusto & Co. ranks GTBank 2020 Best Digital Bank in Nigeria

Based on the findings of a study carried out to determine customers’ satisfaction...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Google calls for dismissal of marketers’ antitrust claims

Following a class-action brought earlier this year against Google, the tech giant...

Guinness recalls Guinness 0.0 over fears of microbiological contamination

Guinness, the Diageo-owned brand, has urged customers not to consume its recently...

Marketing Edge set to hold annual end of year party in grand style

Are you ready for another thrilling and captivating experience? It promises to be...

Ellaecreative nominated for Leories 2020 Creative Awards

Ellaecreative, a female led Creative Agency in Lagos, has made history after being...

Stanbic IBTC 6th Together4ALimb Walk to hold virtually this November

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has continued in its...

Marketing Edge to join 5th Edition of Lagos NIPR Digital Public Relations Summit

MARKETING EGE, Nigeria’s leading industry publication, has been invited to take...