Author: Ralph Tathagata

Airtel announces interim dividend currency exchange rates

Airtel Africa Plc, the leading telecommunications company, has confirmed the default...

IAA Nigeria advocates empathy marketing for brands and industry practitioners

The International Advertising Association (IAA), Nigeria, has stressed the need for...

WPP combines AKQA and Grey to create new agency experience

WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is...

Orange introduces cross-border network to cover 8 African countries

Orange, one of the leading telecom companies with presence in 8 African countries,...

Brand power analytics: Trump v. Pfizer

By Iboro Otongaran Brand power is the marketer’s all-time elixir for demand management....

Augusto & Co. ranks GTBank 2020 Best Digital Bank in Nigeria

Based on the findings of a study carried out to determine customers’ satisfaction...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Google calls for dismissal of marketers’ antitrust claims

Following a class-action brought earlier this year against Google, the tech giant...

Guinness recalls Guinness 0.0 over fears of microbiological contamination

Guinness, the Diageo-owned brand, has urged customers not to consume its recently...

Marketing Edge set to hold annual end of year party in grand style

Are you ready for another thrilling and captivating experience? It promises to be...