Author: Ralph Tathagata

How Insurers can use customer communication to make the most of the COVID-19 moment

With the country still very much in the midst of the COVID-19 pandemic, communication...

Budweiser launches Smooth Kick-Off promo

Budweiser has unveiled a promo for football and beer lovers. The global beer giant...

AKQA, Grey merger naming sparks employee uproar and ‘upsets’ P&G

When WPP announced it was merging Grey and AKQA, its press release said that "The...

Marketing Edge hosts high-flyer account manager, Seun Bolodeoku

MARKETING EDGE recently hosted the upwardly mobile, articulate and highly cerebral...

Lagos Free Trade Zone will promote ease of doing business and boost Nigeria’s GDP by 2% – experts

As the country awaits the completion of the Lagos Free Zone (LFZ), business experts...

GDM Group elevates Omolabake Yussuff to Managing Director

In a major restructuring of its expanding conglomerate, GDM Group, a leading marketing...

9mobile launches digital bank, targets 6 million customers in first year

9mobile’s Payment Service Bank (9PSB) has launched its digital banking platform...

Interswitch, Finastra collaborate to improve services across Africa

Interswitch, Africa’s leading technology-driven company that is focused on the...

Amstel Malta wears brand new image, extends to Amstel Malta Ultra

If there is a marketing and branding strategy that can guarantee an established brand’s...

FirstBank urges women to participate in 2020 WISCAR conference

As part of its commitment to supporting and empowering women in Nigeria, FirstBank,...