Author: Ralph Tathagata

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

Glo propels Nigeria’s telecoms growth in 2020

According to the latest data published by telecom industry regulator, the Nigeria...

Pepsi Zero Sugar declares end of compromise in new campaign

Pepsi Zero Sugar has launched a marketing campaign that includes more than 70 ads...

EXMAN urges members to take advantage of pension scheme

Experiential Marketers’ Association of Nigeria (EXMAN), whose mission is to protect,...

StarTimes signs agreement with Manchester United to offer MUTV in Africa

StarTimes digital terrestrial and satellite television services, the continent’s...

CMC Connect BCW launches Crisis Management Service for businesses

The unprecedented global health crisis has thrown up the need for businesses to have...

P&G’s Marc Pritchard to chair Adweek’s Sustainability Council

Adweek has formed a new Sustainability Council of 20 members for it Virtual event...

Kia unveils 2022 Carnival as new SUV-inspired minivan with VIP lounge seating

Kia, a leading automobile company, is replacing its Sedona minivan with a new SUV-inspired...

Coca-Cola ditches unified packaging strategy with Zero Sugar push

Global beverage giant, Coca-Cola, has unveiled a new look for its Coca-Cola Zero...

Spotify now available for Nigeria listeners

Spotify, world’s most popular audio streaming subscription service, has now been...