Author: Ralph Tathagata

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...

Beverage alcohol set to grow $34bn in key markets by 2034 – Report

Beverage alcohol set to grow $34bn in key markets by 2034. This is according to a...

From rivals to allies: Nigerian media, content creators are redefining storytelling

By Seun Johnson For years, Nigerian media and content creators have been perceived...

HEINEKEN renews media business with FIRST MEDIA RED STAR INTERNATIONAL

By Ralph Tathagata FIRST MEDIA RED STAR INTERNATIONAL, a division of MediaFuse-Dentsu...

Coca-Cola’s North America media account moves from WPP to Publicis

By Ralph Tathagata After a competitive pitch, The Coca-Cola Company's North America...

Retinaad redefines advertising with game-changing innovations

By Seun Johnson Retinaad Limited, a leading AI-powered media monitoring and audience...

WARC releases its Creative 100 Rankings for 2025

By Amos Oladele WARC, the global authority on marketing effectiveness has released...

How brands can boost retail media networks for greater efficiency

By Seun Johnson Retail media networks have become a powerful tool that allows...

AI-powered ad buying and planning are reshaping digital campaigns

By Ralph Tathagata To automate nearly every step in digital advertising campaigns,...