Author: Ralph Tathagata

IMC industry has witnessed significant growth, GDM boss reflects on 15 years journey

By Seun Johnson The Integrated Marketing Communication industry has undergone...

Schumacher ousted as Unilever’s CEO amid investors’ pressure

By Ralph Tathagata In a shocking move that jolted both global investors and analysts,...

International Mother Language Day: How brands command loyalty via mother tongues

By Mofeoluwa Awe Language is more than just a means of communication, it is the...

Campaign Convene 2025 speakers announced

By Amos Oladele New York Festival Advertising Awards, on behalf of Campaign US,...

Cormart commissions state-of-the-art chemical blending plant in Ogun

By Seun Johnson Cormart Nigeria Limited, a leading chemical and food raw materials...

Beyond Profit: How brands are driving justice in a changing world

By Mofeoluwa Awe In today’s world, a brand is more than just a logo or a product,...

Akinpelu joins Future Creative Leaders Academy as Dean

By Seun Johnson Sheriff Lanre Akinpelu, a distinguished global strategy leader,...

New Crystal Communications launches 3D digital billboards, redefines Out-of-Home advertising in Nigeria

New Crystal Communications, a trailblazer in outdoor advertising, has raised the...

Introducing Pitcher Awards 2025 Jury Members

The Pitcher Festival is excited to announce the esteemed jury members for the 2025...

Agencies that struggle with project management, compromise campaign success – Williams

By Abimbola Mohammed The advertising industry is known for its creative flair,...