Author: Ralph Tathagata

MARKETING EDGE on TV hosts Otis Ojeikhoa this Wednesday on TVC DStv Channel 418 @ 12:30pm

MARKETING EDGE ON TV, a popular marketing and advertising TV programme, will this...

Tecno honoured as 6th among top 100 Most Admired Brands in Africa

TECNO Mobile has been recongised as a top brand in the smartphones industry, and...

NGE elects new exco to pilot its affairs

Following the Nigerian Guild of Editors' (NGE) 2021 Biennial Convention on Monday...

Ogilvy earns top honour at D&AD awards with “Courage is Beautiful” for Dove

D&AD, the worldwide non-profit organisation that celebrates creative excellence...

APRA confers Association’s Fellowship Member on Akinwunmi Adeshina

By Ibidunni Banjoko Akinwunmi  Adesina, President of the African Development Bank,...

SMEs must leverage digital tools – experts

By Felicia Nwosu The need for Small and Medium Enterprises to embrace and leverage...

Heineken thrills fans with exciting UCL final experience in Abuja

In commemoration of the UEFA Champions League final, Heineken, official sponsors...

Dr. Idorenyen Enang becomes New President of NIMN

Mr. Idorenyen Enang, CEO at Corporate Shepherds Limited, has emerged President of...

Redefining client-agency relationship via mutual trust, goodwill

By Felicia Nwosu In recent years, the agency-client relationship has morphed, and...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...