Author: Ralph Tathagata

IMC experts laud MARKETING EDGE for promoting industry excellence through credible Awards

By Ibidunni Banjoko Stakeholders in the integrated marketing communications industry...

Publicis Groupe partners TikTok to grow commerce credential

Global ad agency, Publicis Groupe has announced its partnership with TikTok, in a...

Over 80 speakers set for Festival of Marketing virtual event ‘The Year Ahead’

By Abimbola Mohammed The Festival of Marketing/MarketingWeek returns in October...

Govt to curb monopoly with pay-as-you-go policy

By Oghale Mafuru In a bid to curb monopolistic tendency in the cable TV sector...

Ogilvy Africa appoints Sumanta Ganguly as the new Chief Strategy Officer

Ogilvy Africa has announced the appointment of Sumanta Ganguly as the new Chief Strategy...

Omnicom Media Group APAC names new chief digital officer

A global leader in the marketing communications industry, Omnicom Media Group (OMG)...

PR practitioners converge in Lagos for 15th IPR Congress

Practitioners of Public Relations (PR), the image making profession from all over...

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of the...

Effects of Twitter ban on marketing and advertising in Nigeria

By Ibidunni Banjoko Twitter is a significant channel for marketing and advertising...

Lagos Free Zone: U.S. Mission in Nigeria to facilitate increased investment

The United States of America Mission in Nigeria is determined to facilitate increased...