Author: Ralph Tathagata

Stakeholders laud MARKETING EDGE Hall of Fame

By Abimbola Mohammed Stakeholders in Nigeria’s Integrated Marketing Communication...

PRCAN to introduce new Standards of Practice

By Felicia Nwosu It will no longer be business as usual with practitioners in...

Cadbury Nigeria unveils BournvitaBourn Factor Season 3 winners

Cadbury Nigeria Plc (a subsidiary of Mondelēz International), and producers of the...

PAN Nigeria ditches Peugeot for Higer and Cherry

By Janet Rojugbokan PAN, leading automaker in Nigeria, has ditched Peugeot following...

Dubai Lynx announces IKEA as the Advertiser of the Year 2022

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications,...

Tall with giants

By Yomi Badejo-Okusanya From my early secondary school days, I have had a problem...

LASAA launches e-Sticker verifier app for mobile advert registration

The Lagos State Signage and Advertisement Agency (LASAA), the agency responsible...

Nestlé launches Nescafe Malty

To deepen market penetration, Nestlé Nigeria has introduced NESCAFÉ MALTY, a new...

Insight Publicis unveils new identity, focuses on digital and tech-first solutions

Insight Publicis, Nigeria’s leading advertising agency, has unveiled a refreshed...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...