Author: Ralph Tathagata

Agencies must equip their businesses with right talents – Adeleye

By Felicia Nwosu Detola Adeleye, Director, Human Resources, Connect Marketing Services,...

Eyeconic Media sets Airtel Nigeria sailing for Christmas

The Out-of-Home (OOH) advertising industry is one of the fast-rising industries in...

Brand strategy should be responsive to different cultural nuances – Salami

By Felicia Nwosu Experiential expert and marketing strategist, Kehinde Salami, Group...

Dentsu Creative taps Izzard-Brown as UK Chief Strategy Officer

By Ibidunni Banjoko In a bid to establish itself as a driving force for modern...

PepsiCo to launch 100 Tesla Semis in 2023

To cut its environmental impact, PepsiCo, the global soda maker, said it is set to...

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon sites...

FrieslandCampina appoints Joe-Ezigbo as independent Non-Executive Director

By Felicia Nwosu Nigeria’s foremost dairy company, FrieslandCampina WAMCO Nigeria...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...

Nestlé appoints Toka as Category Development Manager

By Felicia Nwosu World’s largest food and beverage company, Nestle Nigeria, has...

Adoption of technology will automate media buying – Adelusi

By Abimbola Mohammed Femi Adelusi, President, Media Independent Practitioners Association...