Author: Ralph Tathagata

Coca-Cola Foundation mitigates sufferings of flood victims

The Coca-Cola System has been commended by the Anambra State government on its timely...

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history, achievement,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Our problem isn’t thinking out of the box, but lack of enabling environment – Ajufo

By Felicia Nwosu Emmanuel Ajufo, President of the Out-of-Home Advertising Association...

Oduh advocates programmatic advertising for proper audience targeting

By Felicia Nwosu Promise Oduh, Associate Director, MediaReach OMD, has advocated...

Biggest account review in 2022

By Abimbola Mohammed 2021 was a great year, but 2022 seems to be a better year...

Video content will lead trends in 2023 – experts

By Abimbola Mohammed From start-ups to big corporations, brand awareness will always...

CBN releases visible features to help users ascertain currency authenticity

By Felicia Nwosu Following the criticism and allegations that have dogged the...