Author: Ralph Tathagata

Mohammed extols ARCON, NBC for 2022 impactful reforms

By Felicia Nwosu Following the various reforms introduced into the Nigerian advertising...

Supreme Court adjourns suit on naira crisis

By Abimbola Mohammed  The Supreme Court has adjourned judgement in the new naira...

Brands should rethink their 2023 marketing strategy – IAA

By Ibidunni Banjoko Global advertising professionals have tasked marketers to rethink...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

Industry watchers commend ME’s upgraded Newsletter

By Felicia Nwosu, Ibidunni Banjoko and Oghale Mafuru Committed to improving on its...

How AI is revolutionising advertising, content creation

By Abimbola Mohammed The continued evolution/revolution of Artificial intelligence...

Low political patronage mars IMC sector

By Abimbola Mohammed For every election year, politicians seek support from citizens...

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...

How not to write rebuttals

By Segun McMedal For years, I've suppressed my reservations over the structure,...

World Bank president to step down in June

By Felicia Nwosu David Malpass, World Bank President said that he will be bowing...