Author: Ralph Tathagata

President Tinubu appoints Adewale Adeniyi as CG

By Ibidunni Banjoko President Bola Tinubu has appointed Bashir Adewale Adeniyi,...

Omnicom unveils Omni 3.0 at Cannes

By Abimbola Mohammed Omnicom Group has unveiled Omni 3.0 capabilities, a generative...

How Heineken uses sports to connect with Africa’s youth

By Joseph Ekeng Heineken, the world's second-largest brewer, is making...

MTN’s welcome message to Airtel’s 5G sparks reactions

By Abimbola Mohammed MTN Nigeria has left Nigerians surprised with a message posted...

LCCI urges govt to cut taxes on basic items

By Ibidunni Banjoko The Lagos Chamber of Commerce and Industry (LCCI) has urged the federal...

MARKETING EDGE makes fantastic outing at 2023 Cannes Festival

MARKETING EDGE, Nigeria's leading brand-centric and marketing publication, has made...

Bud Light’s brand health tanks amidst boycott uproar

By Joseph Ekeng Bud Light's brand health is still reeling from the consequences...

Nigeria wins first-ever Warc Awards

By Joseph Ekeng The prestigious Warc Awards for Effectiveness 2023,...

Elba launches advertising agency 

By Abimbola Mohammed Idris Elba, famous UK Actor, has joined advertising executives...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...