Author: Ralph Tathagata

NAFDAC cautions Nigerians against contaminated Sprite

Following consumer complaint over a batch of unwholesome Sprite 50cl glass...

Payable On Death form is not legally recognised in Nigerian banks

By Abimbola Mohammed   Against the backdrop of the said Payable On Death (POD)...

75% of brand assets lack distinctiveness – report

By Kingsley Odii Ipsos, a multinational market research and consulting firm and...

Uber partners with Omnicom to enhance its advertising sales pitch

By Kingsley Odii Uber has joined forces with foremost advertising agency Omnicom...

Ufot tasks IMC practitioners on power of data

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has tasked...

IMC professionals express mixed reactions over AI impact on adspend

By Felicia Nwosu Against the backdrop of Artificial Intelligence (AI) that has...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...

Sanwo-Olu, others set to chart path for leadership competence at summit

By Felicia Nwosu Political icon, His Excellency, Mr. Babajide Sanwo-Olu, other...

Jumia aims to reverse fortunes with rural E-commerce expansion

By Joseph Ekeng Jumia, the leading e-commerce platform in Africa, is...

Apperito wins bitter beverage award at AFRIBIS 2023

Apperito, premium bitter aperitif from Grand Oak Limited, has won an award for Africa’s...