Author: Ralph Tathagata

Musk rebrands Twitter, changes logo to X

By Abimbola Mohammed Elon Musk, owner of Twitter, the popular microblogging site,...

Shift in market momentum and the need to recalibrate strategies

By Ralph Tathagata Contrary to the bout of optimism that greeted the...

TikTok partners with FIFA on Women’s World Cup

By Kingsley Odii In an exciting collaboration, popular social media platform TikTok...

How advertisers can leverage Q3 to achieve set goals

By Olatoyosi Oladapo A call has come from President of the Association of Digital...

Global advertising billing software market to grow remarkably from 2023 to 2030

By Felicia Nwosu Global Research Intelligent report has offered a detailed analysis...

Vodacom mourns Omotoso, the face behind YeboGogo campaign

By Joseph Ekeng South Africa bids farewell to Professor Kole Omotoso,...

Experts explain why local QSRs are closing shop

By Olatoyosi Oladapo  Negligence in adopting innovation, effective brand communication,...

Publicis, Omnicom release half year report, record growth 

By Abimbola Mohammed Despite the continued macroeconomic challenges, inflation,...

Embrace creativity and strategy, Ufot urges young IMC practitioners

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has...

Diageo’s cutting-edge AI tool revolutionizes brand packaging

By Kingsley odii In a groundbreaking move that is set to transform the world of...