Author: Ralph Tathagata

How Aquafina uses “Padi of Life” campaign to connect with consumers’ emotions

By Oluwaseyi Lawal The Nigerian table water industry attained a value of $1.15...

Experts harp on need to leverage technology for precise audience target

By Felicia Nwosu It was a moment of unraveling the dynamics of the shifting...

Nigerian Marketing Awards announces 2nd edition, opens entries

By Ralph Tathagata The second edition of Nigerian Marketing Awards has been announced...

McCann Worldgroup taps Havas CEO as new global president

By Ibidunni Banjoko McCann Worldgroup has appointed industry veteran Stephanie Nerlich...

Harness technology to foster innovation, drive creativity in marketing – Okusaga

By Kingsley Odii Bolaji Okusaga, Managing Director of Market Engine and a tech savvy...

Art of Technology Lagos 5.0 returns for 5th edition

The pinnacle of technological innovation and thought leadership, Art of Technology...

Moniepoint challenges OPay and PalmPay, enters personal banking market

By Joseph Ekeng Nigerian fintech giant Moniepoint has set its sights...

5 Top trends reshaping digital marketing in 2023

By Oluwaseyi Lawal As digital marketing continues to be a driving force for businesses...

Metaverse, gamification transforming food service industry – Report

By Abimbola Mohammed  As technology evolves continually so are businesses following...

Digital marketing changes African Small and Medium-Sized businesses, fuels growth

By Joseph Ekeng In a shift towards harnessing the potential of the burgeoning...