Author: Mofeoluwa Awe

Google cloud redefines brand marketing with new AI tools at next ’25 conference

By Mofeoluwa Awe Google Cloud has taken a major step toward revolutionizing how...

Nike’s global slump and what it could mean for Nigeria’s retail and marketing space

By Mofeoluwa Awe Nike is facing a major slowdown in global sales with a reported...

The new data-imperative- why quality, consistency, and privacy are the core of future-ready marketing

By Mofeoluwa Awe The marketing industry has undergone a radical transformation...

MTN partners with Synamedia to launch Africa-focused streaming platform, taking on netflix and amazon.

By Mofeoluwa Awe MTN Group is gearing up to reshape the African entertainment...

WPP expands AI and data driven capabilities with strategic acquisition of InfoSum

By Mofeoluwa Awe In a major move to strengthen its position in data-driven marketing,...

Healthy brands, healthy consumers: how companies are championing wellness on world health day.

By Mofeoluwa Awe As global conversations around wellness continue to grow, brands...

The global health message: how world health day campaigns transcend cultural boundaries.

By Mofeoluwa Awe World Health Day, observed every April 7th, is more than just...

2025 ultimate prank war as brands blur lines between pranks, reality on April Fools Day

By Felicia Nwosu April Fools' Day has transformed into a battleground for creativity,...

Electric shift: how China’s ev surge challenges tesla’s global lead

By Mofeoluwa Awe The electric vehicle (EV) landscape is undergoing a significant...

Your 5-Minute Roundup of March’s Biggest IMC Highlights

By Oluwakorede Adebisi Catch all the major moves and insights that happened in...

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