Author: Mofeoluwa Awe

Olalekan Fadolapo PhD, FCA, frpa: the iconic industry reformer

Dr. Olalekan Olumuyiwa Fadolapo is the Director General of the Advertising Regulatory...

Why most marketers can’t prove the link between brand and pricing power

For years, advocates of strong brands have argued that they make businesses more...

How marketing builds the pricing power that fuels profits

Growth without profit is no longer praised in the modern economy. Boards, investors,...

Fiona Weeks telling Africa’s stories, one strategy at a time

When Fiona made the decision to leave a career as a journalist in the United States...

Alaba Fagun delivering outstanding stakeholder values and sustainable growth across diverse industries

Mrs. Alaba Fagun stands as a visionary leader and strategic transformation expert...

John E. Ehiguese MBA, MNIPR, FAPRA, arpa exemplary in professionalism and entrepreneurship

John E. Ehiguese (popularly known as JE) is the Founder/CEO of Mediacraft Associates,...

Nigeria is strong in creativity but low in data adoption and integration – Xpark360 boss

Michael Emelieze is the managing director of Xpark360. In this interview with MARKETING...

Chioma Igwe a professional dedicated to excellence

Chioma Igwe is the Marketing Manager, Three Crowns Milk, with over a decade of experience...

Roseline Abaraonye: a force in African brand marketing

Roseline Abaraonye is currently the Marketing Director at IMPERIO INTERNATIONAL LTD....

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok, Instagram,...