Author: Mofeoluwa Awe

Creative consistency: Why festive ads with same story win every year

Every December, brands flood the season with big budgets, emotional soundtracks,...

Cloudflare outage unveils hard truth: Big tech still depends on the same providers

For a brief moment, the modern internet stopped functioning. Platforms that millions...

Why young people now invest in ‘meaning over money’

Over the past decade, a quiet shift has reshaped how young people define success....

When honesty meets art: the quiet politics of creative feedback

Feedback in advertising has never been a simple exchange. Often, it is rarely just...

Google’s big AI shopping upgrade: what marketers should know about its new ‘Agentic’ search

Google is significantly improving the online shopping experience. Crucially, the...

Havas eyes minority stake in WPP, signalling shake-up in global Ad industry

Havas may invest in WPP. This development could significantly change the power dynamics...

Jumia breaks early with Black Friday rollout

 Jumia has officially reshaped the holiday shopping timeline. To begin with, the...

Amazon Prime Video races ahead in streaming ads with 315 million monthly prime video viewers

 Amazon has firmly announced its arrival as a dominant force in global advertising....

MTN Nigeria launches Y’elloTide: A festive campaign to spread joy, kindness, and unity

MTN Nigeria has ushered in the Christmas season with the launch of Y’elloTide,...

Founder controversy: When personal past becomes corporate risk

Paystack has suspended its co-founder and Chief Technology Officer, Ezra Olubi, after...