Author: Mofeoluwa Awe

Impulse buying is now a strategy: how the whim became a checklist

By Mofeoluwa Awe Once upon a checkout line, impulse buying was all about the thrill...

U.S judge rules Google holds illegal monopoly in key ad tech areas

By Mofeoluwa Awe Federal court sides with Department of Justice (DOJ), citing...

The new currency: how the attention economy is reshaping brand building

By Mofeoluwa Awe Somewhere between the first smartphone and the last viral TikTok,...

Behind the label: the truth about luxury brands made in China

By Mofeoluwa Awe There’s a certain thrill in owning luxury. The feel of buttery-soft...

Gravity Co Wins 2025 Global Recognition Award for Excellence in Digital Marketing Leadership and Innovation

By Mofeoluwa Awe Gravity Co, an Australian digital marketing agency, has been...

ChatGPT overtakes TikTok and Instagram to become the most downloaded app globally in March 2025

By Mofeoluwa Awe In a groundbreaking moment on the Global App Chart, ChatGPT soared...

Heineken Redefines Brand Engagement with Tech-Savvy ‘Chill’ Phone Case

By Mofeoluwa Awe In a world where dopamine hits from phone notifications compete...

NCC kicks off public campaign to protect Nigeria’s telecoms infrastructure

By Mofeoluwa Awe The Nigerian Communications Commission (NCC) has launched a nationwide...

Why brands deserve a place on the balance sheet

By Mofeoluwa Awe In today’s brand-driven economy, where perception often shapes...

Meta’s legal storm could shake up digital ads- here’s why brands should be paying attention

By Mofeoluwa Awe Meta is headed to court and it’s not just Silicon Valley watching....