Author: Mofeoluwa Awe

Brand relevance, marketing, cultural resonance – Olusanya Adesanya, Commercial Director of Guinness Nigeria Plc

 How has Guinness maintained its position as a cultural icon while remaining relevant...

The beating heart, our people, our strength – Deji Ajibola, Human Resources Director of Guinness Nigeria Plc

 What is it about your people that makes GN a beacon of excellence and a catalyst...

75 Years of Greatness – Girish Sharma, Managing Director/CEO

 When you think of Guinness at 75, what does this milestone mean to you? To me,...

Guinness Nigeria, 75 Years of brewing legacy, lifting lives

75 years ago, Guinness Nigeria began a journey that would become one of the most...

The rise of travel media networks in Nigeria

Once upon a time, airlines and travel agencies only offered tickets. Today, they...

Why marketers must still prepare for a choice-driven future

For years, marketers have braced themselves for the “cookiepocalypse.” Google...

Nigerian telecom sector secures over $1 billion in investments after tariff hike

Nigeria’s telecommunications industry has attracted more than $1 billion in new...

Why lasting brands live in the heart and cart

In the era of ease, practically any brand may earn a place in our shopping basket....

Repel or attract? The polarization trap in modern branding

It often feels like the loudest businesses win in today’s marketing culture. Shock...

Beyond the balance sheet: learning finance’s three dialects to unlock marketing impact

“Speak the language of finance” has long been a mantra for marketers. However,...