Author: Marketing Edge

Light Bulb Principle: How to Ignite Your Idea

An idea is like a light bulb. When powered properly, they expel darkness, and brighten...

Pepsi’s $32 Billion Typo Caused Deadly Riots

Imagine working in the hot streets of Manila in the early 1990s. You are a butcher,...

Marketing Edge Showcasing LaCasera’s Effort To Recognize Frontline Worker’s

Give away!!! Give away!!! Give away!!!  Time to recognize our Superhero's:- Marketing...

Crisis Management: Lessons From The COVID-19 Pandemic

Bernie Sanders and Jeremy Corbyn are my men of the decade by Far. Just a few months...

Welcome to the year of the sachet

My Kenyan colleague at the now defunct marketing research firm Research International...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Create a Winning Identity Strategy

Understand Customers, Deliver Value, Build Real Relationships Your brand’s ability...

How brands can break the COVID-19 clutter

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands...

COVID 19: MEMMCOL Donates Relief Materials, Disinfects Host Community

COVID 19: MEMMCOL Donates Food, Sanitizers, and Face Masks to Host Community …Set...

Hayat Kimya Nigeria Marks 5 Years, Assures on Quality Products

Hayat Kimya Nigeria, world number 5 leaders in Diaper manufacturing, has assured...