Author: Marketing Edge

Barclays to Allow Payments with Twitter

Customers using the bank’s Pingit application will be able to exchange payments...

Guinness Marks Continuous Progress after Profit Upsurge

One of the foremost brewing giants in Nigeria, Guinness Nigeria Plc has expressed...

Sales, Admin and Finance Limits Nestle’s Profit

The fast moving consumer goods giant, Nestle’s audited results for the year ended...

Hummer or Starlet! Posted by Samiplus

A boss walked into the office one morning not knowing that his zipper Was down,...

Stanbic IBTC Reaffirms Backing for Social Media

Stanbic IBTC Group has reaffirmed its resolution in using the social media in leveraging...

MTN Re-launch Trutalk Tariff Plan, Pick Your Best Eleven

Coming on the heels of its recently launched Betterme offer, which gives subscribers...

Brands Still Think About Digital Marketing Tactically, not Strategically By Maria Minsker

New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. According...

Fairy, the Global Dishwashing Liquid Squares up Morning Fresh, Nigeria Segment Leader

Procter and Gamble, the global fast moving consumer goods brand has introduced its...

Warc 100 Names Best Marketing Campaign

'Kan Khajura Tesan', developed by Lowe Lintas and PHD for Hindustan Unilever, has...

Six Content Marketing Myths—Busted by Sandra Stewart (Marketing Prof)

B2B marketers consistently cite creating content that engages as a top challenge...