Author: Marketing Edge

Google and Apple Fight for the Car Dashboard by Aaron M. Kessler and Brian X. Chen (The New York Times)

When Google hosted a boot camp here this month for its Android operating system,...

A Year after Oscar Selfie, Samsung Plots Its Sequel By Jonathan Cheng, CMO Today

One year after Samsung Electronics stole the Academy Awards with a group selfie featuring...

Airtel Deploys ASON to Boost Service Delivery

Airtel, the telecommunication brand is repositioning to improve service delivery...

Guinness Geared for Better Performance, Replaces Financial and Strategy Director

In a move seen by marketing observers as aimed at repositioning the beverage brand’s...

Emirates Ranks in Top 200 Global Brands Retains #1 Airline and #1 brand in the ME

Emirates Airline has attained the top 200 of the world’s biggest brands for the...

Wema Bank Appoints New Directors

Wema Bank Plc has announced the appointment of four new directors to its team. The...

FBN Mortgages Gets new Board

In an attempt to continuously increase thought leadership interventions and corporate...

FCMB Unveils FCMB PayPad

In a bid to further support the growth of small and medium-scale enterprises and...

More participants gear up for Canoe Detergent “Colour Mix Contest”

As we begin to countdown to reveal the top 10 participants of this contest, more...

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

More than ever, it's about authentic and compelling stories By Keith Reinhard Months...