Author: Marketing Edge

Dentsu Aegis Network strengthens its creative offering with new executive appointments

Dentsu Aegis Network has announced four new Executive Team appointments, as the company...

Auto adspend slows, as attention shifts to Africa

Leading media agency network Zenith Media, has predicted that advertising expenditure...

MediaCom wins triple crown in WARC Media 100

Agency retains Agency Network of the Year and Agency of the Year crowns and adds...

New Chivita Ice Tea Pack Draws Appreciation From Consumers

Along with its promise of refreshingly natural goodness, Chivita Ice Tea’s recent...

Dentsu Aegis Network SSA wins honours at innovation awards

Dentsu Aegis Network (DAN) SSA won gold, silver and bronze at the DAN Global Innovation...

How the modern office is killing our creativity

New ideas often spring to mind in places of solitude, which are rare in the workplace Veteran...

Africa’s Boomplay Announces Licensing Deal With Warner Music

Boomplay, the largest music streaming and download service in Africa, has signed...

Media Consumption hits $219b in US, as adspend gross N150billion in Nigeria

Media spend hit $219 billion in the United States of America in 2018 according to...

McCann Worldgroup wins EMEA Agency Network of the Year 2019

McCann Worldgroup Europe has been selected as the EMEA Advertising Agency Network...

Soulcomms Launches “Wonder Women” Campaign in Celebration of International Women’s Day

The theme for the celebration of the 2019 International Women’s Day with the hashtag,...